THE QUIT SMOKING SOAP
I had a friend who owned her own soap company. I was helping her think of new products and came upon some research that shows that the scent of black pepper helps curb nicotine cravings. I mocked up this ad to show her what the marketing could look like.
ASPIRATIONAL REAL ESTATE AD
I tried to imagine what an aspirational real estate ad would look like. I knew it had to address the stress of buying a home. This is what I came up with.
HONEST ANTI-SMOKING CAMPAIGN
Draftfcb recently did an anti-smoking campaign for the government.
My impression is that the ads were made by a team of people who have never smoked in their life.
So instead of just poo-pooing Draftfcb I thought I'd try it myself. So here is my attempt at making the first truly honest anti-smoking ad: